FIFA is attempting to boost sales for the 2025 Club World Cup by offering a unique “ticket pack” deal that includes access to the 2026 men’s World Cup in the U.S. However, the fine print reveals some questionable terms that may leave fans feeling deceived.
For example, buyers of the standard pack are only guaranteed the option to purchase one 2026 World Cup ticket, with FIFA having the final say on which match and seating category they can buy. Additionally, the “Super Ticket Pack” requires attendance at all 20 Club World Cup matches on different days, potentially leading to significant travel expenses and time off work.
Ticket prices for both tournaments are a cause for concern, as they are significantly higher compared to those of top European clubs. The Independent Supporters Council has expressed worry that passionate fans may be priced out of attending these events. With kickoff approaching, it appears that FIFA and its president Gianni Infantino are desperate to boost ticket sales for the Club World Cup.
For the opening match between Inter Miami and Al Ahly at Hard Rock Stadium in South Florida, there are plenty of seats available, including in the lower-level corner sections priced at $557 before tax.
As part of the promotion efforts, FIFA president Gianni Infantino has been traveling to various cities, hosting events with soccer dignitaries and celebrities to sell tickets. He even brought the Club World Cup trophy to the Oval Office with the help of U.S. President Donald Trump.
During a media session with Trump, Infantino hyped up the tournament, claiming it would rival the FIFA World Cup in terms of importance. He made bold statements about the tournament’s potential visitors and economic impact, even suggesting that he and Trump had created it together, despite no evidence to support that claim.
Infantino’s Instagram account is filled with exaggerated posts promoting the Club World Cup as the most prestigious club soccer tournament in history. FIFA and its partners have been marketing the event as a major spectacle, but not all fans, especially in Europe and the U.S., are convinced.
Despite skepticism and lower-than-expected TV rights offers, FIFA secured a global broadcast deal with DAZN, thanks to an investment from Saudi Arabia’s sovereign wealth fund.
After much uncertainty, the Club World Cup is set to take place, offering $1 billion in appearance fees and prize money to the participating clubs. The big question now is whether fans will tune in and fill the seats.