UFC CEO Dana White is set to play a pivotal role in promoting the highly anticipated matchup between Canelo Alvarez and Terence Crawford. White’s involvement in the promotion of the fight, scheduled for September 12 at Allegiant Stadium in Las Vegas, is expected to generate significant interest in the boxing world.
The bout between Canelo (63-2-2) and Crawford (41-0) will be under the TKO Boxing banner, a collaboration between UFC parent company TKO and Saudi Arabia’s Turki Alalshikh. This super-middleweight clash will see multiple titles on the line, including the Ring, WBA, WBC, IBF, and WBO belts.
Despite some recent criticisms of Canelo’s performance in his last fight, both fighters are considered among the best in the sport. Former UFC champion Daniel Cormier believes that White’s promotional skills will elevate the fight’s profile and maintain high levels of interest.
“Canelo and Crawford are elite boxers who are still in their prime,” Cormier stated on his YouTube channel. “While this fight may have been even bigger a few years ago, White’s involvement will bring a new level of excitement to the boxing world.”
White’s reputation for promoting high-profile events and his criticism of boxing’s matchmaking practices add further intrigue to the Canelo vs. Crawford showdown. This matchup is anticipated to be one of the most significant in boxing history, showcasing two of the sport’s pound-for-pound best fighters.
“This fight has all the makings of a blockbuster event,” Cormier added. “With White and Riyadh Season’s promotion, I believe it will attract a massive audience and exceed expectations.”
The anticipation surrounding the Canelo vs. Crawford fight reflects a return to the traditional boxing model of pitting the best fighters against each other. As Cormier emphasized, this matchup embodies true competition between two of the world’s top boxers.