In the UK, it’s a tradition for major free-to-air broadcasters to showcase the Euro 2024 final. This year, England and Spain will face off in Berlin on Sunday, with England aiming to secure their first major tournament win since 1966. The nation’s eyes will be glued to their screens, split between the two channels just like during the Euro 2020 final, where 31 million viewers tuned in, with the BBC attracting 25 million viewers compared to ITV’s 5.9 million.
The upcoming final promises to be a highly anticipated event, potentially surpassing the viewership of past major TV events. If you’re having trouble deciding which broadcaster to choose for your viewing needs, we’ve got you covered.
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The big difference
One key factor that might influence your decision is the presence of adverts. The BBC will broadcast without any interruptions, while ITV is likely to feature several commercial breaks during their pre and post-match analysis. If you value insightful and detailed discussions about the match and teams, enduring a few short ad breaks might be worth it.
Pundits and host
Mark Pougatch brings a unique hosting style to ITV, competing with the legendary Gary Lineker on the BBC. Both channels boast a lineup of expert analysts and special guests, providing viewers with engaging insights and discussions. The final on Sunday is expected to feature Juan Mata on the BBC’s studio team, while ITV will likely have their own strong lineup.
Guy Mowbray will be the BBC’s chief commentator, known for his emotive and precise commentary. Alan Shearer and Kelly Somers will join him, providing in-depth analysis and on-ground coverage. For ITV, Sam Matterface and Ally McCoist will be on the microphone, with Gabriel Clarke reporting from the field.
Social media’s verdict
While the BBC is typically praised for its coverage of major sporting events, this summer, ITV seems to have stepped up their game. Social media feedback indicates that ITV’s punditry team has received more acclaim compared to the BBC. However, the BBC still holds an edge in commentary quality. Viewers may find themselves tuning into ITV for analysis and switching to the BBC for the game itself.
Regardless of your choice, both broadcasters are gearing up for an exciting final and the possibility of England clinching a major trophy.
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