Cooper Flagg, a highly-touted basketball prospect, has already secured a lucrative shoe deal with New Balance even before starting his freshman year at Duke University. The young player, projected to be the No. 1 pick in the 2025 NBA Draft, has signed a multi-year agreement with the popular brand, as reported by ESPN’s Adrian Wojnarowski.
New Balance’s connection to Flagg’s hometown of Newport, Maine, where they have a manufacturing factory, played a significant role in his decision. Growing up wearing New Balance shoes, Flagg expressed his appreciation for the brand’s authentic ties to his community in a statement to Boardroom.
“I grew up wearing New Balance, and I appreciate their authentic connection to my community,” said Flagg. “The focus and growth of the brand in basketball and our shared values and history drew me in.”
At just 17 years old, Flagg’s impressive skills and potential have already caught the attention of major brands and basketball enthusiasts alike. His commitment to New Balance puts him in the company of other notable athletes like Kawhi Leonard and Coco Gauff.
Flagg’s stellar performance during his senior year at Montverde Academy, where he received numerous accolades including Gatorade National Player of the Year, has only heightened the anticipation surrounding his future NBA career. His decision to reclassify from the 2025 to the 2024 draft class has further solidified his status as a top prospect.
Flagg’s participation in Team USA’s pre-Olympic training camp and his standout performance for the Select Team have only added to the excitement surrounding his upcoming collegiate and professional career. With his talent and dedication, Flagg is poised to make a significant impact both on and off the court.