PALM BEACH GARDENS, Fla. — The talk of the SoFi Center, home venue for the new TGL indoor golf league, is the massive five-story-high screen. It’s so vast you can almost lose yourself in its picturesque views of virtual verdant hillsides, fairways along virtual oceans, and drive-swallowing virtual canyons. You step into the SoFi Center, and all you want to do is stare at that screen … and maybe take a few cuts at it, too.
The putting green complex is equally impressive, a real-world application of synthetic grass, Augusta National-level bunker sand, and hydraulic technology that collectively looks and feels like it was carved right off of a country club’s tournament course.
It’s all fascinating to the point of almost uncanny reality. The tee boxes are actual grass, the green complex feels like an undulating fringe. From a technology standpoint, TGL has already won the match. The tech underpinnings of TGL are as impressive as anything ever seen in golf history.
But here’s a little secret about technology: Tech alone will draw curious eyeballs, but there has to be a human component to keep you coming back. And that’s where TGL’s challenge lies: not in building a hyper-realistic golf arena, but in ensuring that the pros who play it can connect with the fans who are watching it all happen.
Billy Horschel, the 2014 Tour Championship winner and member of TGL’s Atlanta Drive GC, understands the assignment. “If the players are not entertaining and the players are not engaging, if they’re not talking and dissecting stuff … it’s not going to be successful,” he said last month at a TGL media day. “We have to be entertainers. We have to take ourselves away a little bit from what we are at PGA Tour tournaments inside the ropes and we have to be different.”
(If you want to take a deeper dive into what exactly TGL is and how it will work, we got you covered right here.)
That’s the key, and that’s the challenge of TGL: to get players to do something that’s normally foreign to them, stepping outside their own skulls. Golf is a sport played between the ears, and every instinct of every great player is to narrow their focus down to the tiny ball in front of them. That focus is what helps them win majors and millions of dollars. But that focus also shuts out the fans … and fans are what TGL (and golf in general) desperately need right now.
Fans crave authenticity, or at least relatability. To bring up a couple of examples the PGA Tour probably would prefer you not consider: Phil Mickelson is always relatable on the golf course, even though he’s a multi-major winner and you’re not. Phil always seems like he’s one shot away from the “eff it, let’s see what happens if I try this” approach that the rest of us call our golf game. Bryson DeChambeau may not be relatable, what with his U.S. Open trophies and his ability to blast balls into orbit, but he’s absolutely authentic in his pursuit of whatever he’s attempting, be it breaking 50 or hitting a hole-in-one over his house.
Looking Towards the Future of Golf
As Tiger Woods’ influence on golf begins to wane, the sport will soon need to find its own footing without relying on his star power. The upcoming generation of players will need to step up and capture the attention of fans.
One player who is already making waves is Shane Lowry from The Bay GC, known for his engaging personality and love for a good party. He is set to hit the first official shot for TGL, showcasing his charisma and passion for the game.
Each team participating in TGL has players who can draw in fans, but the challenge lies in finding those who can truly stand out and bring their unique personalities to the forefront. Authenticity will be key, especially when facing challenges on live TV.
TGL offers a new approach to golf, focusing on entertainment and showmanship. It is a chance for players to showcase their skills while also engaging with fans in a fun and exciting way.
Ultimately, the success of TGL will depend on the players’ ability to captivate audiences and make viewers care about the game in a fresh and innovative manner.