Super Group Limited has officially partnered with Atlassian Williams Racing, marking the beginning of a multi-year collaboration. This partnership will see the branding of Betway and Jackpot City on the Formula One cars for the upcoming season.
As the Official Betting Partner, Official Casino Partner, Official Gaming Partner, Official Score Partner, and Official Live Score Partner of Atlassian Williams, Betway and Jackpot City logos will be prominently displayed on the team’s new FW47 car. The car will be driven by Alex Albon and Carlos Sainz in the 2025 season.
Neal Menashe, the CEO of Super Group, expressed his excitement about entering the world of Formula 1 and partnering with such a prestigious team. He believes that the thrill of the sport aligns perfectly with the excitement that Betway and Jackpot City offer their global customer base.
Williams Racing has been actively pursuing commercial partnerships, with the recent announcement of a long-term title and technology partnership with Atlassian. The team has also secured deals with Santander, Duracell, Gulf Oil International, and Kraken.
James Bower, the commercial director of Atlassian Williams, welcomed Super Group as an Official Partner and highlighted the global reach of Formula 1, which provides an excellent platform for Betway and Jackpot City to connect with fans worldwide.
The 2025 Formula 1 season is set to kick off in Australia on March 14, with the Albert Park Grand Prix Circuit in Melbourne hosting the first race. Fans can expect to see the Betway and Jackpot City branding on the Atlassian Williams car as the team gears up for an exciting season ahead.