GLORY Kickboxing has announced a new broadcasting partnership with DAZN, expanding its reach to multiple territories. The CEO, Marshall Zelaznik, shared the news on “The Ariel Helwani Show,” highlighting DAZN’s reputation for showcasing top combat sports events. This collaboration aims to elevate GLORY Kickboxing’s global presence, starting with the upcoming ‘Last Heavyweight Standing’ tournament in April.
Zelaznik expressed excitement about the alliance with DAZN, emphasizing the importance of aligning with industry leaders. In addition to the broadcasting deal, GLORY Kickboxing revealed plans for a live event in Miami on May 1, in collaboration with Betr. The show will feature a welterweight title rematch between Chico Kwasi and Tyjani Beztati, promising an action-packed evening for fight sports enthusiasts.
Regarding the partnership with Betr, Zelaznik emphasized the brand’s commitment to delivering engaging content to fans through innovative platforms. By leveraging Betr’s network of creators, GLORY Kickboxing aims to connect with audiences in new and exciting ways, catering to the evolving preferences of modern sports enthusiasts.