LILLE, France — A fan in a yellow Lakers jersey strolled down Rue du Molinet in Lille, eyes scanning the surroundings. Spotting another fan in a purple No. 23 jersey, they exchanged enthusiastic shouts of “LEBRON JAMES!” before going their separate ways, united by their love for the NBA’s greatest players.
These fans, among hundreds in attendance, were there to watch the U.S. men’s basketball team face Serbia, showcasing the international appeal of the NBA through fans sporting jerseys of their favorite players.
From iconic players like Vince Carter, Tracy McGrady, and Dominique Wilkins to current stars like LeBron James and Steph Curry, the diversity of jerseys at international NBA games is a testament to the league’s global reach.
International NBA fans, like their American counterparts, are well-versed in the league’s narratives and drama. The presence of NBA jerseys from various eras and teams in Lille demonstrates the league’s efforts to engage fans worldwide.
With a significant portion of the NBA’s social media following coming from outside the U.S., the league’s international popularity is evident. Players like Kevin Durant appreciate the global fanbase and the cultural exchange that comes with it.
As international fans continue to embrace NBA jerseys, the league’s status as a global phenomenon is solidified. The future of NBA fandom lies in fans sporting jerseys of players from obscure teams, signaling the league’s unwavering influence on a worldwide scale.