Tiger Woods’ new golf apparel brand, Sun Day Red, is facing a legal challenge over its logo’s alleged similarity to an existing brand. Tigeraire, a company that produces cooling products, claims that Sun Day Red’s logo infringes on its trademark. According to a Notice of Opposition filed with the U.S. Patent and Trademark Office, Tigeraire accuses Sun Day Red and TaylorMade of “unlawfully hijacking” its logo.
In response, TaylorMade, the company behind Sun Day Red, stated, “We have full confidence in the securitization of our trademarks.”
Tigeraire argues that Sun Day Red’s logo, which features a leaping tiger, closely resembles its own logo. The dispute arises from the fact that Tigeraire has been using the leaping tiger image for four years.
Tigeraire alleges that Sun Day Red, a collaboration between Tiger Woods and TaylorMade, has used its size and marketing power to promote the similar logo, causing confusion in the marketplace. The company claims that individuals have mistaken Tigeraire’s logo for Sun Day Red merchandise.
Despite the legal challenge, Sun Day Red remains a tribute to Tiger Woods’ iconic red apparel worn on Sundays and his 15 major championship wins. Sun Day Red, Woods, and TaylorMade have 40 days to respond to the Notice of Opposition.